For the launch of the game, we were asked to develop a global integrated project, touching all levels: media, social media, communities, and influencer&creators. We also created ‘media partnerships’ with the main Italian newspapers, and refined agreements with ‘media partners’ that contributed to the realization of the project in economic terms.
We came up with the idea of an event within Lucca Comics & Games, bringing two real tanks into the all set up area, following a project entirely designed by us. The activity included engaging the audience (gaming stations, meet&greet talent, photo opportunity, etc…); special visibility thanks to the media partnership; important PR activities dedicated to the spectacular nature of the event, together with a press conference made on the first day; last but not least, the involvement of 10 dedicated creators who have produced social contents through their channels for 5 days.
Results
For the launch of the game, we were asked to develop a global integrated project, touching all levels: media, social media, communities, and influencer&creators. We also created ‘media partnerships’ with the main Italian newspapers, and refined agreements with ‘media partners’ that contributed to the realization of the project in economic terms.
We came up with the idea of an event within Lucca Comics & Games, bringing two real tanks into the all set up area, following a project entirely designed by us. The activity included engaging the audience (gaming stations, meet&greet talent, photo opportunity, etc…); special visibility thanks to the media partnership; important PR activities dedicated to the spectacular nature of the event, together with a press conference made on the first day; last but not least, the involvement of 10 dedicated creators who have produced social contents through their channels for 5 days.
Results
For the launch of the game, we were asked to develop a global integrated project, touching all levels: media, social media, communities, and influencer&creators. We also created ‘media partnerships’ with the main Italian newspapers, and refined agreements with ‘media partners’ that contributed to the realization of the project in economic terms.
We came up with the idea of an event within Lucca Comics & Games, bringing two real tanks into the all set up area, following a project entirely designed by us. The activity included engaging the audience (gaming stations, meet&greet talent, photo opportunity, etc…); special visibility thanks to the media partnership; important PR activities dedicated to the spectacular nature of the event, together with a press conference made on the first day; last but not least, the involvement of 10 dedicated creators who have produced social contents through their channels for 5 days.
Results
For this important activity for Activision, we involved one of the most important Italian Influencers: Fabio Rovazzi.
Together with him, we managed different activities like ‘ride the tank’, ‘play the game’, ‘meet Fabio’ etc.
The results were unbelievable in terms of audience and ‘social impressions’
