LabCom integrated services are just the final step in our approach to communication. The first and primary focus is always on preparation. We systematically match the client’s briefing with target insights from the latest market data analysis in order to identify together how to better implement or adapt the global strategy to each and every market.
Same message, different tools
We believe that the effectiveness of communication is strongly influenced by the target demographics and that in order to deliver the same message to different audiences it’s essential to select both the right channels and the right languages. LabCom always provides its clients with articulated communication plans that include the data analysis and the strategic rationale for each recommendation. Only after the proper alignment we move into the actual execution through the different integrated services of our network.
We also believe in constant feedback and constant learning and our reporting are always matched against forecasted performance indexes and metrics, but also inclusive of all the operative insights that might contribute to further improvements for future activations.
Digital public relations are our daily job at LabCom and we constantly adapt them to the ever-changing digital scenario. Virtual events, online press conferences, and live streams as the “new normal”.
“Influence” the market
Influencer marketing is certainly a must-have in today’s successful brand communication, but in order to be both effective and efficient, it also requires complex and meticulous preparation.
Social Media Management
In the ever-changing social media landscape, the proper fine-tuning of the message to the specific language of each channel is vital to any successful communication, identifying the networks that best suit the requirements.
LabCom can provide to its clients the complete array of innovative and traditional marketing and communication services through dedicated talented professionals with long-term expertise in all key areas.
Storytelling is at the core of everything we do at LabCom, and one of the most appreciated features of our services. Our goal is to present our clients’ stories at their best.
I skate to where the puck is going, not where it has been.Wayne Gretzky #99